How to become a LinkedIn Pro

How to become a LinkedIn Pro

After spending way too much time on LinkedIn to help you guys get employed in renewable energy, here are things I urge you to do (and not to do).

When creating your profile:

  • Profile photo:  head-shot |  HD 400 by 400 pixel ( or >)  |  no cropped arms around neck;
  • Use your best resume content to create a compelling About statement
  • Highlight professional grade summer internships if you can, lose stale content like old camp counselor gig;
  • A really low connection count (<100 for sophomore and above) suggests your professional future is not a priority to you (harsh statement, I know);
  • Read Dayaway Informational Interview tips to grow your connections;
  • Avoid wordiness, listing every paper and HS wrestling award  |  More is not always more;
  • Use groups, following & companies to show your professional interests;
  • Like, comment & share your connections’ articles; getting recognition starts with giving it;
  • Your profile is a mosaic. Use each line to paint your big picture;

When using Linkedin:

  • Use “company” search to learn about specific clean-tech companies (#employees, employee profiles, size, etc.);
  • Use “Also Viewed” when on a company’s page to see similar companies, i.e., in the same sector;
  • When looking at employees at a company, prioritize entry level faces and job titles – peers  |  super experienced people are less likely to have time for you;
  • Teach yourself patterns between peer job titles corresponding with your major (click on their full profile);
  • Study where peers worked before getting into the Renewable Energy sector and whether this can be an option for you;
  • Use the “school” and “industry” filter (industry = renewables) to find alums in RE.
  • Study other peoples’ profiles and adopt things you like, for example,


Click here for more articles to help you find a cleantech job or internship.