Solar Marketing Coordinator 5 views


Strata Solar is looking for an enthusiastic professional with a broad set of marketing and design capabilities to help build the company’s brand and positioning. Strata Solar is ranked as one of the leading developers, builders and operators of solar facilities across the country, bringing North Carolina to #2 in the country for installed solar. Strata’s rapid growth and expansion across multiple states create an exciting opportunity for someone looking for a fast-paced career in the renewable energy sector.

Reporting to the Director of Marketing, this role will be instrumental in growing the marketing department by building marketing communications tools across the company’s different business units.


Essential Duties and Responsibilities:

Responsibilities for the Marketing Coordinator will fall within three main categories. Additional marketing support may be required beyond these focus areas.

Graphic Design

  • Serve as lead for all internal and external graphic design needs
  • Strong writing skills and attention to detail are critical
  • Knowledge of digital design fundamentals required, experience with photography, video and/or animation a plus
  • Create print and digital materials to support the business’ marketing communications strategy
    • This includes print ads, digital ads, sales materials, infographics and other graphics for use on the website and social media channels
  • Assist in managing brand guidelines across all departments
    • Regularly update sales materials for accuracy
    • Serve as owner of marketing library
  • Develop new materials for specific projects as needed
  • Proactively update marketing materials throughout the year to maintain an active marketing library

Social Media & Digital Marketing Support

  • Manage all social media channels, including Facebook, Twitter, LinkedIn and YouTube, executing timely responses and engagement across all social media platforms, using scheduling tools where appropriate
  • Build and maintain content/design library for use on social media platforms
  • Build and maintain content calendars
    • Gather content for newsletters, e-blasts, case studies, blog, social media, etc. and regularly update digital channels with fresh, relevant content
  • Manage company newsletters
    • Facilitate interviews and gather content from internal teams for bi-monthly distribution
    • Use Mailchimp to design, distribute and measure engagement
  • Prepare regular analytics reports for SEO and paid search campaigns
  • Maintain industry editorial calendars and proactively present media storytelling opportunities
  • Monitor ongoing media coverage and keep organized records


Tradeshow Support

  • Support with event management, assisting with logistics, sponsoring and speaking opportunities at industry conferences
  • Serve as liaison for company to oversee all commitments to shows, materials deadlines, speaker bios and topics, and other logistics for maximizing event exposure
  • Creation of event ads and announcements
  • Promote and manage event conversations on social media channels
  • Support in the preparation of proposals, presentations, handouts, infographics and other creative materials
  • Assist in ordering branded materials as needed


Education and/or Work Experience Requirements:

Skills & Experience

  • Bachelor’s degree in marketing, graphic design or business
  • 2-4 years experience working in a digital marketing environment, preferably in an agency or corporate setting
  • Must be extremely goal focused with a sense of urgency and a commitment to quality
  • Graphic design and strong, professional writing skills required
  • Ability to execute on multiple projects with competing priorities
  • Experience using regular business tools required,
  • Experience using Adobe Illustrator, InDesign and Photoshop required; Drupal or WordPress CMS experience a plus
  • Familiarity and/or a general interest in the solar energy industry preferred


Additional Requirements

  • Serve as support role for Director of Marketing to accomplish general marketing goals and assist with miscellaneous tasks as needed
  • Ability to communicate with team members at all seniority levels
  • Eagerness to dive head first into an exciting yet challenging industry, taking initiative to drive business goals


More Information

  • Term Entry +
  • Company Strata Solar
  • This job has expired!
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Solar sector
  • Company Cover Image
  • Address NC
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