Solar-Wind Marketing Analyst 10 views


Green Mountain Energy is looking for a Marketing Analyst to combine business acumen with analytical skills to assist marketing executives in business intelligence, decision making and product launch. The Marketing Analyst will work with marketing management to execute marketing strategy and plan by creating new product offers and assigning different offers at different times to different sales channels. The position’s market responsibility includes the residential segment of Green Mountain Energy in both Texas and North East.

Essential Duties/Responsibilities:

  • Conduct Campaign Development, Marketing and Portfolio analysis
  • Develop marketing learning agenda. Design and execute testing cells and implement the learning plan
  • Use EPNPV (Expected Prospect Net Present Value) and CLV (Customer Lifetime Value) models to segment potential marketing population to target the profitable segments through different marketing channels
  • Post campaign analysis on enrollment, conversion rate, customer usage, customer credit, COA (Cost Of Acquisition), gross margin, marketing return and NPV (Net Present Value) by channel and product
  • Analyze testing cell result and develop the learning regarding effectiveness of different pricing, message, incentive, number of mailing and channel strategy
  • Apply advanced statistical technique to develop targeting models to predict enrollment, usage, length of tenure, and default
  • Continuously track models performance and update the models
  • Develop and update statistic model to predict attrition/switch models and customer value calculation engine. Calculate CLV score for call center retention efforts
  • Provide in depth analysis of the attrition/switch drivers and quantify their impacts
  • Develop & Operate Portfolio Acceptance and Attrition Report
  • Provide Weekly/Monthly/Quarterly customer count and load volume reports. They include customer count by business segment, state, utility, product and channel at begin and end of period, new start and new stop for both current and historical period
  • Provide Monthly/Weekly AA (Acceptance and Attrition) book. It reports detailed acceptance, attrition and transfer service activities by type, segment, product and timing for both current and historical period. It also reports switchers’ destination
  • Provide Ad Hoc reports for marketing, finance, planning, supply, risk and regulatory departments


Education: Advanced Degree (Master or Ph.D.) in Quantitative Fields Required, such as Economics, Engineering, Mathematics, Statistics or related fields

Experience: Three plus year working experience in reporting, quantitative analysis and modeling. One plus year working experience in deregulated retail electricity marketing.

Technical and Other Skills and Abilities:

  • Proficient in SAS SQL, BASE, STAT programming. Comfortable with SAS MACRO
  • Working experience with other programming languages including SQL
  • Ability to translate complex business issues into achievable analytical learning objectives and actionable analytic projects
  • Solid understanding of the use and interpretation of graduate level multivariate statistical techniques and sampling methods, such as multi-variants regression, ANOVA, factor analysis, cluster analysis, and main components analysis
  • Ability to interpret complex analytic results and develop practical business implications
  • Understanding of utility business, to include service process, market structure/pricing and competitive environment
  • Fast learner with strong adaptation capability
  • Keen attention to detail
  • Ability to work as a team member in a fast paced environment
  • Effective at working on multiple projects simultaneously in a fast-paced environment
  • Outstanding initiative and project management skills
  • Effectively communicate to a wide range of audiences in both written and oral form
  • Proficient with standard office workstation technology, including Microsoft Office suite of software tools

Physical Requirements:

  • Occasionally requires lifting as appropriate to perform duties and responsibilities.

Working Conditions:

  • Normal office environment.

Some overtime required as special projects arise




More Information

  • Term Entry +
  • Company Green Mountain Energy
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Solar-Wind sector
  • Company Cover Image
  • Address TX
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