Smart-Grid Director, Product Marketing | Brooklyn, NY (Remote) 40 views

Smart-Grid

Location: Brooklyn, NY (Remote)
EnergyHub empowers utilities and their customers to create a clean, distributed energy future. We help consumers turn their smart thermostats, EVs, batteries, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power.

Are you eager to put your storytelling skills towards helping shape our clean energy future? Are you able to translate complex information into successful go-to-market strategies? Then we want to talk to you!

We are looking for a Director of Product Marketing who will lead the product marketing team and be responsible for developing and executing strategic marketing plans for our company’s products. In this role you will craft compelling messaging, oversee product launches, and analyze market trends to inform product strategy.

This role will manage a team of product marketers and report to our VP of Marketing.

Main Responsibilities

Strategic planning and team leadership:
Develop and implement comprehensive product marketing strategies aligned with overall business objectives.
Collaborate with the product management team to understand product features, benefits, and unique selling points.
Set goals and prioritize initiatives and team deliverables in collaboration with product management, integrated marketing, and other stakeholders.
Model best in class product marketing practices for your team.
Coach, mentor, and develop a world-class product marketing team.
Messaging and positioning:
Create clear and compelling product messaging and positioning that resonates with the target audience.
Tell compelling stories to bring our solutions to life in the market.
Ensure consistent and cohesive communication across all channels in collaboration with the integrated marketing team.
Manage the solutions brand architecture and train the rest of the organization on changes to that architecture as needed.
Go-to-Market (GTM) strategy:
Lead the planning and execution of product launches, including coordinating with cross-functional teams such as sales, integrated marketing, business development, and customer success.
Develop and execute GTM plans to drive product adoption and market penetration.
Lead cross-functional team to evolve and inform our pricing strategy.
Market analysis:
Conduct market research and talk to customers to identify trends, competitive landscape, and customer needs.
Use market insights to inform product development and positioning.
Regularly collect, synthesize, and communicate market insights to the rest of the organization.
Content development:
Oversee the creation of marketing collateral, such as product datasheets, presentations, and case studies.
Collaborate with content creators to develop engaging and informative product-related content.
Sales enablement:
Communicate the vision and value of new products to the sales team and develop sales tools and training that facilitate effective sales of our product.
Develop sales training materials and conduct training sessions as needed.
Performance measurement:
Establish key performance indicators (KPIs) and metrics to measure the success of product marketing initiatives.
Regularly analyze and report on the performance of product marketing performance.
Other duties as assigned
Key Skills and Experience

Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
Proven progressive marketing experience, with at least 4 years in B2B enterprise product marketing, with a focus on technology or relevant industry.
5+ years people management experience with the ability to collaborate and influence cross-functional teams.
Strong understanding of market dynamics, customer needs, and competitive landscape.
Excellent communication and presentation skills.
Strong writing skills with ability to distill complex, technical information.
Analytical mindset with the ability to use data to drive decision-making.
A strategic leader who will roll up their sleeves and do what it takes to execute successful product marketing initiatives.
Demonstrated ability to align internal stakeholders (including senior leadership) in matrixed organizations to drive progress.
A bias for action and entrepreneurial mindset to make the team more efficient as we scale.
Comfortable with ambiguity and desire to continuously learn.
Passion for sustainability, renewable energy, and driving positive environmental impact.

Preferred Skills and Experience

Experience with CRM (salesforce), marketing automation (Hubspot), and analytics platforms.
Proven experience developing compelling market positioning in a new or developing market category.
Experience working with electric utilities or IoT.
Familiarity with modern grid management and planning tools and frameworks.

The salary range for this position is $150,000 – $175,000. Base pay offered may vary depending on location, job-related knowledge, skills and experience.

Why work for EnergyHub?

Collaborate with outstanding people: Our employees work hard, do great work, and enjoy collaborating and learning from each other.
Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the team!
Gain well rounded experience: EnergyHub offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
Work with the latest technologies: You’ll gain exposure to a broad spectrum of IoT, SaaS and machine learning obstacles, including distributed fault-tolerance, device control optimization, and process modeling to support scalable interaction with disparate downstream APIs.
Be part of something important: Help create the future of how energy is produced and consumed. Make a positive impact on our climate.
Focus on fun: EnergyHub places high value on our team culture. Happy hours and holiday parties are important to us, but what’s also important is how our employees feel every single day.

Company Information

EnergyHub is a growing enterprise software company that works with the most forward-thinking companies in smart energy. Our platform lets consumers turn their smart thermostats, electric cars, water heaters, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power. We work on technology that already provides energy and cost savings to millions of people through partnerships with the most innovative companies in the Internet of Things.

Company Benefits

EnergyHub offers a generous benefits package including 100% paid medical for employees and a 401(k) with employer match. We offer a casual environment, the flexibility to set your own schedule, a fully stocked fridge and pantry, free Citi Bike membership, secure bike rack, gym subsidy, paid parental leave, and an education assistance program.

EnergyHub is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you (‘Personal Information’). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Notice To Third Party Agencies:

EnergyHub understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you.

Smart-Grid